Sedona Home Watch Services
A Division of Ashley Enterprises Inc.

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Our Mission

We hope to make your second home a true vacation experience by providing the highest quality of service, which meets the needs of an absentee homeowner. We strive to maintain the highest ideals, values and integrity in business. We hope to grow our business through respect and honor of others; excellence in work performance; through human kindness, trustworthiness and professional ethics at all times."

— Cynthia E. Ashley, President

About the President and Founder

Cynthia Elizabeth Ashley is a retired Licensed Certified Social Worker. She was a specialist in treating Anxiety Disorders and was in private practice for 20 years. Her career in social work covered a span of 27 years and included working in the fields of gerontology, phobias and anxiety.

She was charter member of the Anxiety Disorders Association of America, a Certified Diplomate of the American Psychotherapy Association, Diplomate of the American Board of Forensic Social Workers, Member of the American College of Forensic Examiners, Member of American Association of Christian Counselors.

During her career in social work, Ms. Ashley was listed in “Who’s Who in the East”, “Who’s Who in America”, Who’s Who of American Women”, and “Who’s Who in Medicine and Healthcare”.

She moved to Sedona, AZ. in 1997 after annually vacationing there since 1994. She founded Sedona Home Watch Services in 2002, as a retirement business. She later incorporated into Ashley Enterprises Inc., running Sedona Home Watch Services as a division of this corporation.

Ms. Ashley has been a homeowner since she was 20 years old. Her love and knowledge of homes, blended with her unique social work skills created the qualities necessary for developing the high end service Sedona Home Watch Services provides. She was accustomed to conducting herself in a professional manner, adhering to professional ethics, dealing with confidential information, identifying needs, problems solving, mediating and crisis intervention. Her people skills and love of helping others has contributed to the development of a truly unique business for Sedona.

Ms. Ashley wanted to create something very special for second home owners who needed to manage their homes from a distance. She felt there was a need to assist homeowners in a way that was above and beyond what a friendly neighbor might do for them. The result is the highly reputable company of Sedona Home Watch Services!

Sedona Home Watch Services is an affiliate member of the Sedona Verde Valley Realtors Association. They have also recently applied for membership to the Sedona Chamber of Commerce.


Due to increased national interest in developing a Home Watch business, Cynthia E. Ashley is available for business consultation at the rate of $300.00 per consulting hour. She regrets that due to the volume of interest, she can not respond to calls or emails inquiring about the “how to’s” of a homewatch service. She will happily assist those interested through a telephone consultation appointment. Please use the contact information to schedule appointment times.


References: We will happily forward references upon request.

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